Sunderland Stadium
The Sunderland Fans’ Museum has officially opened the Bobby Kerr Dementia Centre, a new facility dedicated to supporting individuals diagnosed with dementia and their families. The centre was unveiled at 4:40 pm on May 5th, the precise time when Sunderland AFC, captained by Bobby Kerr, famously lifted the FA Cup in 1973. This moment remains one of the most cherished memories in the city’s history.
Michael Ganley said: “Bobby gave his memory so we can have ours. Football has given people memories that last a lifetime. This centre is about giving something back, helping people hold onto those memories for as long as possible, and supporting families through one of the toughest journeys they can face.”
Michael Ganley continued: “Through this work, the Museum has already demonstrated how football can unlock powerful memories and reconnect individuals with their past. I’ve seen first-hand how these items can bring people’s memories alive. I’ve seen people recount stories from the past which even their families weren’t aware of. Bobby lifting the cup is such a significant image for people of a certain age, and even younger generations who never saw him play. The roar of 1973 still echoes across generations. Now, it will help shape a future where no one faces dementia alone.”
Bobby Kerr said: “Seeing all these items reminds me of 1973 and when it happened, it was magnificent. I’m really proud and all my friends like to remind me about it.”
The Bobby Kerr Dementia Centre will initially operate three days a week, on Mondays, Wednesdays, and Fridays, providing a space for individuals to engage with football memorabilia and reminisce about past games. The centre aims to offer a supportive environment where memories can be rekindled and shared among peers.
Research conducted by the University of Glasgow, in collaboration with the Football Association and the Professional Footballers’ Association, highlights that former professional footballers are 3.5 times more likely to die from neurodegenerative diseases, including dementia. The study suggests that the increased risk is specific to outfield players, reinforcing the notion that repetitive heading of the ball may be a contributing factor.
The centre, which Bobby Kerr will frequently visit, provides an opportunity for those diagnosed with dementia to connect with others who share similar experiences. The facility is available at a rate of £50 per day, with optional transport and lunch services offered at an additional cost.
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