Richard Masters Premier League
Brighton & Hove Albion has announced its participation in a season-long suicide prevention initiative named “Together Against Suicide,” spearheaded by the Premier League and Samaritans. This campaign, which aims to raise awareness and promote suicide prevention, has been launched in collaboration with broadcaster and mental health advocate Roman Kemp. The initiative seeks to leverage the influence of football to reach individuals most at risk and provide them with necessary support.
Richard Masters, chief executive of the Premier League, said: “Sadly, suicide is an issue that affects people of all ages from all backgrounds. We believe football can play a vital role in reducing the stigma around it and connecting fans who are experiencing suicidal thoughts with the support they need.”
The campaign will be formally launched by Albion during their home match against Tottenham Hotspur on Saturday, September 20. As part of the matchday activities, a specially produced video will be showcased at the Amex Stadium. Brighton and Hove, a city with one of the highest suicide rates in the country, records an average of 43 deaths by suicide each year. In response, Albion will collaborate closely with the Brighton and Hove branch of Samaritans, a long-time supporter of the club and its fans.
Julie Bentley, chief executive of Samaritans, said: “One in four of us experience suicidal thoughts but suicide is not inevitable. A moment of connection can be all it takes to save a life. Together Against Suicide is an amazing opportunity to reach thousands of people with the message that it’s okay to talk – and that support is always there.”
Albion’s commitment to the campaign includes offering safe spaces and trained listeners at all men’s and women’s home games. They will also share information on recognizing signs of distress and direct fans to trusted support services, including the Samaritans’ 24/7 helpline.
Roman Kemp, who helped create the campaign, said: “As football fans, we are always there for our clubs. This initiative flips that around – now clubs can be there for fans when they need it most. One conversation really can make the difference.”
This initiative underscores the significant role football clubs can play in addressing mental health issues and supporting their communities. By providing resources and fostering open conversations, Brighton & Hove Albion and the Premier League aim to make a meaningful impact in the fight against suicide.
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