Everton Hill Dickinson
Everton has officially launched their new home kit for the 2025/26 season, marking the beginning of a new chapter at the Hill Dickinson Stadium. This season represents the club’s first campaign in their new 52,888-seater stadium, with the kit design inspired by the club’s waterfront location. The unveiling comes amid a period of transformation for Everton, as they navigate through financial challenges and ownership changes.
Tom Beahon, Castore CEO, said: “It was probably two years ago when we were actually meeting the club and negotiating the deal. Two years ago the club wasn’t in a great place but as I looked at the club, the potential was huge. Without being disrespectful to any other teams, you can’t manufacture or buy the history and the heritage that Everton has got. So if you look at those fundamentals, you can’t manufacture a fan base that’s got the passion and depth of passion that Everton has. That was the view I took at the time that we did the deal and, thankfully, it has played out.”
Beahon continued: “We’ve seen a massive uplift in positive sentiment this year, particularly since David Moyes came back in as manager. I’m incredibly excited and looking forward to next year as a kit partner and a local brand as well. I’m born and raised in Merseyside. We started in Liverpool, our first office was a 10-15 minute walk from Bramley Moore Dock. To be associated with what is a genuinely historic moment, it’s a great privilege to make the kit that the team is going to wear in that stadium for the first season. A lot of people said to me at the time that it was a big risk, but we felt it was a massive opportunity.”
Beahon added: “This summer will probably look significantly different to the previous summer, just because there was still so much uncertainty around, but now it’s the first time in a long time where everyone’s looking very much longer term as opposed to short term and putting sticking plasters over things where it’s hard to get emotionally involved in that in a really deeper sense. So, it’s a very exciting time for the club and we’re proud to be part of it.”
The partnership with Castore, which began last summer, represented a club-record deal for Everton amidst financial instability and an ongoing takeover saga. The collaboration is seen as a strategic move by Castore, who have committed to a long-term relationship with the club, aiming to leverage Everton’s rich history and passionate fan base. The brand’s previous successes with other sports teams, such as Bayer Leverkusen’s Bundesliga triumph, highlight the potential benefits of aligning with successful clubs.
Beahon’s remarks underscore the optimism surrounding Everton’s future, as the club seeks to stabilize financially and achieve domestic success. The new kit symbolizes not just a new season, but a new era for Everton, as they aim for silverware and a resurgence in the Premier League.
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