West Brom have frozen their season ticket prices and put them on sale to supporters as their search for a new manager goes on. Albion’s recruitment process hasn’t gone to plan and the latest development this week was that sporting and technical director Luke Dowling had left the club after almost three years at The Hawthorns. The responsibility of identifying and sourcing a new manager, for the time being, is now resting on the shoulders of the club’s chief executive Xu Ke, who addressed the largely bemused fanbase when thanking Dowling for his efforts and indicating that the search was still in progress. Ken, as he is also known, also outlined plans to release season ticket details ahead of the new season, which begins at the beginning of August.
Xu ke said: “I had wanted to appoint a new head coach before going on sale with season tickets. Out of respect to supporters I thought we should not begin that process until an appointment had been made but, unfortunately, we can wait no longer. In order to provide supporters with a fair opportunity to purchase a season ticket we will go on sale on Wednesday, with an early bird offering that will run until 5pm on Wednesday, July 7 – allowing supporters three weeks to purchase a ticket at the early bird price for next season. It is not a perfect scenario and I would like to once more thank supporters for their patience. I very much look forward to seeing supporters at The Hawthorns next season, driving our team forward with an unrivalled atmosphere that can only assist us in achieving our goal.”
Who leads said team remains the number one question for anyone associated with the club at this very moment, though. There are a couple of weeks before the players report for pre-season testing, and then preparations will begin for the new campaign.
