Nottingham Forest
Nottingham Forest has taken decisive steps to address past criticisms regarding ticket pricing as they prepare for the quarter-final second leg against FC Porto at the City Ground. In a bid to ensure a packed stadium and maintain strong fan support, the club has announced discounted ticket prices for season card holders and MyForest members. This strategic move comes after previous challenges with unsold seats due to high pricing during their last-16 tie against FC Midtjylland.
Nottingham Forest said: “We would like to thank supporters for their incredible backing in Herning and in North London over the past week, which has not gone unnoticed by everybody associated with the club, including our head coach, his staff and the players.”
Nottingham Forest continued: “We have listened carefully, and we have acted in a way that we hope will reaffirm the bond between the club and its fans. Pereira gets it. He looked emotional after Sunday’s win over Tottenham Hotspur as he celebrated in front of the away end with a round of fist-pumps and by tapping his chest.”
The club’s decision to offer tickets at £30 for adults and £10 for children for MyForest members, and between £25 and £40 for adults and £5 and £20 for children for season card holders, reflects a well-judged pricing strategy aimed at maximizing attendance. This approach not only seeks to fill the stadium but also strengthens the connection between the club and its supporters.
Forest’s recent initiatives, including freezing season card prices, reintroducing the “young adult” price category, and organizing an open training session during the Easter holidays, underscore their commitment to fostering a strong community bond. The club recognizes the significant impact fan support can have on the team’s performance, both at home and away, as they aim for safety and potential silverware under the guidance of head coach Pereira.
The proactive measures taken by Nottingham Forest highlight their understanding of the essential role fans play, not only in supporting the team but also in creating an electrifying atmosphere that can drive the team to success. As the club continues to prioritize fan engagement, it sets a positive precedent for maintaining a loyal and passionate fan base.