Burnley Stadium
Burnley FC has announced a multi-year partnership with X Corporation, marking a significant step in the club’s efforts to enhance fan engagement and content creation. This collaboration will introduce the first-ever X Originals content series in the UK, offering fans an exclusive behind-the-scenes look at the club.
Chairman Alan Pace said: “We’re delighted to be partnering with X as we enter an exciting period for the club ahead of our return to the Premier League. This partnership is part of our long-term plan as the club moves forward with fan engagement and content at its very core. We have lots of exciting plans together and look forward to sharing more details in the future.”
Jonathan Lewis, X Corporation’s UK managing director, added: “We’re very proud to partner with Burnley in this multiyear deal which includes our first ever UK X Originals series. The Clarets have one of the most passionate fanbases in the game and we can’t wait to bring the spirit of the club’s supporters to life on X as the club chases glory this season.”
The X Originals series will capture exclusive content featuring Burnley’s first-team players, staff, and leaders. Set to launch early in the season, the series will consist of 20 episodes released fortnightly, providing fans with unprecedented access to the club’s inner workings at the training ground, Turf Moor, and inside the dressing room.
Burnley FC has been recognized for its innovative approach to fan engagement, notably through viral transfer announcement videos. The club’s creative content strategies have garnered significant attention, with Natasha Bedingfield’s surprise appearance at Turf Moor last season amassing over 10 million views globally.
This partnership with X Corporation is expected to further elevate Burnley’s content offerings, reflecting the club’s commitment to engaging its passionate fanbase. As the Clarets gear up for their return to the Premier League, this collaboration promises to deliver captivating content that resonates with supporters and showcases the club’s spirit.
About The Author
