Cristiano Ronaldo
Paris Saint-Germain (PSG) has announced a strategic partnership with health and fitness wearable brand WHOOP, aiming to boost the performance of its squads as they prepare for the UEFA Champions League semi-final against Bayern Munich. This collaboration, running until 2029, positions PSG at the forefront of sporting innovation, allowing players and staff to make data-driven decisions regarding their health and wellbeing.
Cristiano Ronaldo said: “I use it every day, every single day.”
The WHOOP device, endorsed by sports icons such as Cristiano Ronaldo, Liverpool’s Virgil van Dijk, and golfer Rory McIlroy, is designed to provide cutting-edge performance science. According to WHOOP’s research, users of the device reportedly gain more than 90 additional minutes of exercise weekly, alongside improved sleep and heart rate variability. WHOOP is currently offering a one-month free trial of its wearable gadget, allowing consumers to experience the same technology used by elite athletes.
Brian Curtin, WHOOP’s VP of Global Marketing, said: “Paris Saint-Germain is one of the most influential brands in the world – not just in sport, but across global culture. Partnering with PSG puts WHOOP at the center of that influence, reaching new audiences while aligning with a club that sets the standard for excellence. Together, we are redefining performance – giving athletes and fans the tools to understand their bodies, train smarter, recover better, and perform at their absolute peak.”
The partnership aims to redefine the standards of elite sport by placing athlete health at the center of performance decisions. By merging WHOOP’s technological expertise with PSG’s sporting prowess, the collaboration seeks to advance approaches to physical preparation.
The WHOOP wearable, which operates without a screen, focuses on providing valuable insights into users’ health metrics, supporting informed lifestyle choices. Despite its premium pricing, WHOOP has received thousands of positive reviews on Trustpilot, with users praising its ability to offer essential statistical insights for managing stress, exercise, and sleep patterns.
As PSG gears up for their crucial Champions League clash, this partnership underscores the club’s commitment to leveraging innovative technology to enhance player performance and wellbeing.
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