Everton
Everton’s newly appointed President of Business Operations has shared his vision for the club’s future, emphasizing the importance of growth, sustainability, and community engagement. As the club undergoes significant transformation, the new chief aims to leverage his extensive experience in leading businesses through periods of change to propel Everton forward.
The President Andrew Middleton said: “I am really proud to have joined this great club at the turn of the year as President of Business Operations and wanted to take this opportunity to introduce myself properly and explain the focus of my role. Throughout my career, I have led businesses undergoing transformation and growth, and I am excited to now apply that experience to a club with the heritage, ambition and global potential of Everton.”
Andrew Middleton continued: “First and foremost, I want to recognise the excellent progress already made by colleagues at Everton. Thanks to the enormous effort of so many across the club, we proudly play our football at the best stadium in the Premier League. It’s because of this that the team have been able to attract prestigious Founding Partners such as Pepsi, Budweiser, Castore, Christopher Ward and Aramark, alongside the fantastic support that Hill Dickinson provide us as stadium naming rights partner.”
Andrew Middleton added: “Importantly, this new chapter in our club’s history has also allowed us to give Everton Women a permanent home at Goodison Park – a historic ground now dedicated to the women’s team. It directly underpins what happens on the pitch. Football’s financial regulations, including the most recent changes, mean that revenue generation is more important than ever.”
The President’s strategic focus includes enhancing Everton’s financial stability while ensuring the club remains accessible to its supporters. He stressed the importance of balancing revenue growth with cost management to achieve long-term success. The move to the new stadium has been pivotal, providing a platform to attract global brands and expand offerings on matchdays and beyond.
Andrew Middleton stated: “At the same time, we recognise that this must be balanced with ensuring the cost of football remains as affordable as possible for our supporters. This is a shared responsibility – across leadership, staff, players and supporters – as we collectively work to make Everton as strong and sustainable as it can be.”
He further explained: “Throughout my career, I’ve always found that listening to feedback is the key to unlocking long-term, sustainable growth. The response we have received so far has been extremely encouraging. We will be using the insights to help us understand what is working well and where we can continue to improve.”
As Everton plans for the next season, the focus will be on enhancing the fan experience, particularly at the Budweiser Plaza and in premium areas like Club View. The ongoing branding project aims to solidify Everton’s identity within the stadium, making it feel even more like home for fans.
Andrew Middleton concluded: “There is much work to do – but there is also enormous opportunity. Everton’s future will be built on ambition, discipline and unity. Thank you for your continued support.”
The President’s vision for Everton is one of ambition and unity, with a commitment to maintaining the club’s heritage while pursuing growth and sustainability. As the club continues to evolve, the engagement with supporter groups and the broader community remains a priority, ensuring Everton’s future is bright and inclusive.
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