Daniel Farke
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Leeds United has set its sights on becoming an established Premier League club, with new sporting director Adam Underwood playing a pivotal role in aligning the club’s short-term objectives with its long-term ambitions. Underwood, alongside managing director Robbie Evans, is committed to building the necessary infrastructure to support the club’s growth and success in the top flight.
Adam Underwood said: “But around that, as a foundation for sporting success, there has to be a long-term view for how you develop the club, build the infrastructure and create the conditions for that success to happen and increase the chances of it happening over a period of time. We want to be an established Premier League club and believe we can push back to the top half of the table and realise our potential. Every weekend, you are at games hoping all the work you are doing in recruitment to support the manager and the staff, pays off and you get a result. But ultimately, you know as long as you are on track over the long term from a performance perspective, you are making steps towards your vision and realising the ambition of the ownership.”
Underwood emphasized the importance of a strategic approach to ensure Leeds United’s success in the Premier League. The club’s board is acutely aware of the challenges faced by newly promoted teams, as evidenced by the fate of the last six promoted clubs, all of which were relegated back to the Championship. To avoid a similar outcome, Leeds United and manager Daniel Farke have thoroughly analyzed the strategies of these teams to learn from their successes and mistakes.
Underwood underlined: “We know that as a Championship club promoted to the Premier League the task is huge to buck the trend.”
Despite the challenges, the board is pleased with the performances that Farke has managed to extract from his squad, securing eight points from the first seven games of the season. This positive start reflects the club’s commitment to achieving its long-term vision. Leeds United aims to not only remain in the Premier League but also to thrive and push towards the top half of the table, realizing the full potential of the club and its ownership’s ambitions.
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