Manchester City
Manchester City has announced the opening of a new retail outlet at the Trafford Centre, marking their first store at the prominent shopping mall. The store, located on Peel Avenue next to John Lewis, is set to welcome customers from Friday, November 21 at 10am. This latest venture aims to enhance fan engagement and provide a unique shopping experience for City supporters.
Manchester City said: “Manchester City is delighted to announce the opening of a brand-new City Store at the Trafford Centre, in collaboration with retail partner Stichd. To celebrate the opening, Club legends Mike Summerbee and Paul Dickov will be joined by mascots Moonbeam and Moonchester will be at the store from 10am to 11am on Friday, to help open the store and greet the first fans who visit. The first 50 people down to store will also receive a free Gianluigi Donnarumma signed poster, a free PUMA football, plus the opportunity to win more prizes in store.”
Serena Gosling, Director of Retail and Licensing at Manchester City, said: “We’re proud to reveal our latest City Store in the iconic Trafford Centre, Manchester – our third location within the city. It provides another touchpoint for fans to interact with the club – at a venue that is a shopping favourite within the North West. We know the Trafford Centre attracts huge numbers of local shoppers, and tourists, so we are sure our newest store will provide a convenient location for fans, and of course, at this festive time of year, for those buying presents. Our goal is to create an exceptional retail experience that reflects the passion of City fans. Their loyal supporters will now have a local hub to interact with the team and experience a personalised approach to retail.”
The new City Store is strategically positioned to capitalize on the high foot traffic of the Trafford Centre, a popular destination for both local residents and tourists. By establishing this retail presence, Manchester City aims to strengthen its connection with fans, offering them a convenient location to purchase merchandise and engage with the club. The store promises to deliver a personalized shopping experience, aligning with the club’s commitment to fan engagement and community presence.
The opening event is set to be a memorable occasion, featuring appearances by club legends and exclusive giveaways, including signed memorabilia and PUMA merchandise. This initiative not only expands the club’s retail footprint but also underscores Manchester City’s dedication to fostering a vibrant fan community in the North West.
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