It will be chaired by head of supporter services Jenny Gower and will be made up of eight fan representatives. They will discuss and make recommendations on key issues such as club vision and stability; equality, diversity and inclusion; matchday experience home and away; ticketing, including pricing; stadium catering and hospitality and communications with supporters. All 1901 Club members, season ticket holders and members will then be invited to vote for their preferred candidates.
Albion chief executive and deputy chairman Paul Barber said: “The fan advisory board is designed to build on the regular fans’ forums that we hold in person and online each season, and also the constant dialogue we have with fans through our responses to the many thousands of letters, emails and phone calls we receive each season. We now want to further update and improve our fan engagement to ensure that views, opinions and ideas on a variety of topics are formally heard, recorded and open to an even wider and representative cross-section of fans throughout the season.”
