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#PLHistory #premierleaguestories #PL on May 04 1993 – Aston Villa #AVFC shifted Focus to #UEFA Cup and target millions of pounds in commercial revenue

Ron Atkinson

Dusting off the disappointment of having lost out on the premier league title narrowly, Ron Atkinson and his Aston Villa side were targeting a strong run in UEFA cup which would generate additional revenue for the club the following year. The news came during a time where Villa was finalizing a shirt sponsor deal to take over from their existing sponsors “Mita” and they were reported to be close to a £2 million for a three-year deal.

Manager Ron Atkinson also said he was looking at over £1 million from a lengthy run in the competition where the club would be able to negotiate their own TV rights and advertising for the games.

Ron Atkinson said “Obviously, I am disappointed that we are not champions and going into the European Cup. That is the glamour competition but in a funny way, the UEFA cup has been regarded as the most difficult because there are more good sides.

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