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#mustread #PremierLeagueStories on Dec 17 1992 – #Premier League secures £3 million #sponsorshipdeal with soft drinks company


The premier league also announced a £3 million sponsorship deal with a soft drinks company. As a result of this sponsorship deal, the 22 member clubs would share the £1 million a year between them for the next three years. Earlier that season, many clubs had rejected a similar deal with a beer company since it clashed with their personal sponsorship arrangements.

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